Case Studies

Case Study: Travis Tracy

Learn about how Travis Tracy, founder of FortitudeFP is saving 10h+ per week, and 50% of his software budget after integrating Thyme into his stack.

Learn about how Travis Tracy, founder of FortitudeFP is saving 10h+ per week, and 50% of his software budget after integrating Thyme into his stack.

Published on

Jan 29, 2025

FortitudeFP is a North Carolina-based financial planning firm founded by Travis Tracy. Like many modern advisors, Travis wanted to deliver high-touch client service in an efficient way. However, he found himself juggling multiple software solutions—one for meeting notes, another for document parsing, yet another for client forms, and a separate billing platform—all at considerable cost and operational complexity. Seeking a more integrated experience, he turned to us, Thyme, a Y Combinator-backed company offering a one-stop shop for advisory software.

1. The Challenge

  1. Fragmented Note-Taking

    Travis had been using FathomAI to record and transcribe client meetings, but it lacked the integrations crucial to a financial advisory practice—particularly seamless synchronization with his CRM. Manually copying notes, action items, and client data into the CRM was time-consuming and prone to error.

  2. Manual Document Parsing

    Whether estate plans, insurance policies, or custodian statements, Travis had to manage a piecemeal process of scanning, emailing, and re-keying client data. This repetitive document work took up valuable hours each week, limiting his ability to focus on strategic tasks.

  3. Complex Form Creation

    To gather client information, documents, and signatures, Travis utilized JotForms (similar to preciseFP). While functional, it meant yet another subscription and login—contributing to tool fatigue and costs.

  4. High Billing Fees

    Billing clients through AdvicePay at 1.5% ACH fees seemed straightforward at first, but over time those fees cut into FortitudeFP’s margins. With a growing client base, Travis was looking for a more affordable solution.

2. Why Thyme?

  1. All-In-One Platform

    Thyme provided Travis with a single, unified software solution. It integrates an AI-powered meeting notetaker, advanced OCR for document parsing, an intuitive drag-and-drop form builder, and a billing system with 0.8% ACH fees—almost half the cost of AdvicePay.

  2. AI-Powered Meeting Notes

    Thyme’s AI-notetaker joins every call, transcribes the conversation in real time, and automatically summarizes key points. It generates action items and syncs all meeting data directly into Travis’s CRM, eliminating the manual copy-paste and drastically reducing note-taking time.

  3. Document Parsing with OCR

    Thyme’s state-of-the-art OCR and AI capabilities parse the contents of estate plans, custodian statements, and insurance policies. Key client information is extracted and automatically categorized, saving Travis and his team hours of manual data entry.

  4. Integrated Forms & Client Tasks

    Replacing JotForms, Thyme’s drag-and-drop form builder enabled Travis to collect client signatures, gather files, and receive completed questionnaires in one place. This all-in-one approach simplified client onboarding and ongoing servicing.

  5. Lower Billing Fees

    By switching to Thyme’s integrated billing system at 0.8% per ACH transaction, FortitudeFP instantly cut billing costs by nearly half. The integrated nature of Thyme also meant fewer logins and a more consistent client experience.

3. The Results

  • Over 50% Reduction in Software Costs

    With Fathom, JotForm, and AdvicePay licenses replaced by a single Thyme subscription, Travis reduced his monthly software spend dramatically—freeing up resources to invest elsewhere in the business.

  • 10+ Hours Saved Per Week

    Automated meeting notes and document parsing removed tedious administrative tasks from Travis and his team. Instead of manually transcribing calls or re-keying data, they can now focus on delivering personalized financial advice.

  • Improved Client Experience

    Clients appreciate the streamlined interactions with FortitudeFP—no more juggling multiple forms or dealing with third-party billing portals. Everything is handled under one user-friendly umbrella, enhancing trust and satisfaction.

  • Scalable Growth

    As FortitudeFP grows, Thyme’s integrated platform scales with the firm—no need to add (and pay for) yet another standalone solution. This gives Travis confidence to expand his client base without worrying about operational bottlenecks.

4. Conclusion

By consolidating multiple point solutions into a single, integrated platform, FortitudeFP successfully eliminated unnecessary overhead and busywork. Thanks to Thyme, Travis Tracy and his team enjoy a simpler tech stack, lower costs, and more time to focus on what matters most—providing high-quality financial planning and advice.

“Thyme helped us save over 50% on our software expenses and reclaim 10+ hours each week. We’ve integrated our note-taking, form creation, billing, and document parsing all in one place—and it’s been a game-changer for my firm’s efficiency.”

Travis Tracy, Founder of FortitudeFP

Ready to simplify your advisory workflow and start saving time and money?

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